LinkedIn overhauls its mobile applications to reach ‘mainstream users’

It is interesting how the ratio of HTML 5.0 vs. native code makes a difference when designing.

Financial Post | Business

For LinkedIn Corp., it’s time for a change.

It’s been more than a year-and-a-half since the social network for job seekers, recruiters and business professionals has overhauled its mobile offerings, and on Thursday, the Mountain View, California-based company plans to put a new face on its mobile properties.

A new, redesigned LinkedIn app for Android phones and iPhones is now available – and as Joss Redfern, LinkedIn’s mobile product head puts it, they’re starting to “mainstream the base.”

When Mr. Redfern joined LinkedIn in 2011, only about 8% of unique users were visiting the social network via mobile apps each week. That number has now reached 27% – and 15% of new sign-ups come from the company’s applications.

With a new, more functional app that caters to more than just the “outbound professional” he hopes that those numbers will only continue to climb.

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The old app, said LinkedIn’s…

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About donjduncan

Application/Technology Sales Engineer: BYOD,Cloud,Virtualization,Application Transformation,Mobility,Process,and Automation. Currently looking for new opportunities. Linkedin: http://www.linkedin.com/in/donjduncan Twitter: donjduncan
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