It is interesting how the ratio of HTML 5.0 vs. native code makes a difference when designing.
For LinkedIn Corp., it’s time for a change.
It’s been more than a year-and-a-half since the social network for job seekers, recruiters and business professionals has overhauled its mobile offerings, and on Thursday, the Mountain View, California-based company plans to put a new face on its mobile properties.
A new, redesigned LinkedIn app for Android phones and iPhones is now available – and as Joss Redfern, LinkedIn’s mobile product head puts it, they’re starting to “mainstream the base.”
When Mr. Redfern joined LinkedIn in 2011, only about 8% of unique users were visiting the social network via mobile apps each week. That number has now reached 27% – and 15% of new sign-ups come from the company’s applications.
With a new, more functional app that caters to more than just the “outbound professional” he hopes that those numbers will only continue to climb.
The old app, said LinkedIn’s…
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