This is pretty slick considering how it integrates social media platforms like twitter into the e-commerce model.
BuyReply, a company that has developed a new platform for e-commerce that allows consumers to purchase items from offline medium, such as TV, print, newspapers and more using email, SMS, or Twitter, has raised $1 million in seed funding, from Peter Thiel’s international fund Valar Ventures, along with Square Peg Ventures (Paul Bassat, founder of SEEK), Adrian MacKenzie, and others.
Based in Australia, the buying process BuyReply introduces allows consumers to bypass visting an e-commerce website to make their purchases. Nor do shoppers have to download and install a mobile application to their phones or tablets to shop, either.
Instead, here’s how the system would work:
For example, a TV ad could broadcast a message informing viewers to “text headphones to 0400 100 100” in order to buy a new pair of headphones being advertised. A similar message could appear in printed medium, like newspapers, catalogs or magazines…
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