Personalized Content Is Driving BYOD, Not The Device

Like watching TV, as an end-user I know what I want and when I need it. IT needs to determine whether it is in the device or content management space. As an enterprise architect the days of managing the device or moving everything into the data center to control and secure content are gone. Many of the changes seen between IT and the end-user relate to changes in other technology industries like television. BYOD is part of a broader change with technology as it pertains to content delivery and management. This content comprises personalization, applications and data among other things. Portability of content and not the device is what is driving this change in end-user computing. A cloud strategy that does not join the requirements of the end-user at the endpoint is incomplete.

Whether it is mobility, cloud etc. users are not bringing their own devices just because of the form factor but the content that is available. An example of this is Amazon with their Kindle device in the enterprise. BlackBerry has come to this realization with their introduction of Balance in BB10. This user focused approach is less of an IT management of hardware and operating systems but the delivery of user personification, applications and data. Like television the worst thing to have is a device and finding nothing on to watch. A productive user is not a frustrated one.

The end point is rapidly becoming the next silo of technology in the enterprise. Virtualization and to a lesser extent cloud architectures have helped in data center management but the end node like disaster recovery and security is an after thought. The reality is that there are no set rules at the endpoint as you are dealing with end users and all are different. Mobility strategies are device focused on specific vendor platforms vs user centric needs as it pertains to productivity.  Product releases every 6 months are resulting in constant disruption in the enterprise. BYOD issues are amplified with the turnaround in functionality from competing vendors such as Apple, Google,  and BlackBerry (formerly RIM)

An enterprise endpoint strategy that focuses on the user and their associated content will address the challenges with a market in flux. The consumer market can change rapidly for no reason at all. The end-user is a tough audience and many of the traditional enterprise rules with end-user technology do not apply.  I have yet to hear of a technology strategy that focuses on the end-user being unsuccessful. In the end it is about giving the audience what they want.



About donjduncan

Application/Technology Sales Engineer: BYOD,Cloud,Virtualization,Application Transformation,Mobility,Process,and Automation. Currently looking for new opportunities. Linkedin: Twitter: donjduncan
This entry was posted in byod, cio, cloud computing, consumer, EUC, Productivity, Security, virtualization and tagged , , , , , , , . Bookmark the permalink.

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