Carriers have devised a new way to insert themselves into the mobile apps value chain. They want to become the identity managers for mobile services that require user registration or authentication. Just as many apps today allow you to log in using your Facebook(s fb), LinkedIn(s lnkd) or Twitter credentials, carriers are hoping customers will start registering for services with their phone numbers.
Makes sense that carriers would take this approach especially since they are the backbone to cloud infrastructures.
