This will be part of a larger trend especially in the enterprise to displace Microsoft who is the leader with application authentication with ADS. Cloud, Mobility And Apps Are Redefining Corporate Authentication In 2013 Not Microsoft. http://wp.me/p2R2Ea-2d
Originally posted on Gigaom:
Maybe now we’ll find out exactly how many people are really using Google+.
On Tuesday, the company plans to announce the launch of the Google+ sign-in for apps and websites, letting developers use Google’s credentials to allow users to log in to their services, just as Facebook Connect and Twitter login have been doing for years. The move is a critical one for Google if it wants to remain competitive with its social peers, as it could allow Google+ to become one of the currencies for user data and apps.
Google is rolling out the program at first with a few partners, including The Fancy, Flixster, OpenTable, USA Today, and a few others. But it will be available for any developer who wants to build it into an app, whether that app is on Android, iOS(s appl), or desktop. The Google+ sign-in looks very much like Facebook Connect — users can choose which info to share publicly private versus public), and will see which of their Google data will be shared with the app. And obviously Google will encourage users to post their information to Google+, clearly a move to increase engagement on the company’s best attempt yet at cracking the social code